The design firm  Airedelsur was born in 2002 founded by Marcelo Lucini. As an effort to explore the extensive Argentinean geography, searching for new materials and designs.

The studio is best known for a line of products carved in semiprecious stones complemented with metal alloys, native woods, and organic components. One way to define the airedelsur style is through the interpretation of the way the South American landscape shapes the mountains, plains, and deserts. The label mirrors this process through the hands of its talented craftsmen who have developed the distinctive spirit of the brand. 

The designs have a  presence in exclusive boutiques and department stores all around the world . Lucini’s pieces are featured in prestigious as well as renowned international publications such as Vogue, Harpers Bazaar, InStyle, Architectural Digest, Elle Decor and Town & Country, which have highlighted his creations. 

Interior design

The imprint of the brand is also present in the decor of several luxury hotels around the world. This is the result of the company’s quality and reliability, which has achieved an extraordinary synergy between design and the requirements of the leading decorators through the use of noble materials and utmost innovation.

Hence, their exclusive decorative panels covered with alpaca, copper or bronze presently enhance various common areas in hotels in England, USA, and  Asia. As an example, it is worth mentioning the remarkable decorative effect achieved in  the Rosewood london Hotel  

The initial search that began 14 years ago on the Argentinian roads still goes on .